Inside label
The labels inside the garments won’t be visible during the show, but I wanted to do something a little different. Rather than have one main label for the whole collection, I have 9 labels, one for each garment! Yes, I know this goes against everything I’ve learned about branding and market recognition, but I don’t care!
The basic design of the label is the same throughout, but the style number is represented in the label so the wearer knows which number in the sequence they are wearing (it’s not always obvious).
They were designed by my good friend, Nick Martin. Hope you like them!







This label concept is so unique. I wish you all the best during fashion week. I miss NY and getting so inspired by my daily fashion inspirations anywhere I went.
Best,
Gina
What a great and unique idea!