Model casting

After working for months making clothing, it’s time to find pretty girls to wear the clothing down the runway. After all, it’s not going to walk itself!

I’ve spent two days casting with the fashion director of The Green Shows, Bahar Shahpar, who will also be showing her own collection.  It amazes me how subjective the world of modeling is, and how everyone chooses to cast their shows so differently from one another.  Which is a good thing, I guess, because otherwise the same 20 girls would walk every single runway show.

After a few hours of frantic emailing, calling and texting agents, I got 5 of the 7 girls I need for the show, and lost 3 that I wanted… so I’m still looking for 2 but I feel I’m in pretty good shape.  I originally wanted a wide variety of girls, with different skin, hair and shapes, but I ended up with 5 girls who almost look the same, so I’m going to run with it and turn them into Study-clones, manufactured specifically to show this collection.  Why not make it all about the clothes, after all?!

Postcard pictures

The pics are finally done thanks to a marathon effort by my photographer (thank you, Graeme!).  I sent the files off to the printer this morning and they will be printing up postcards just in time for the show next Tuesday.  Guests of the show will get a pack of 10 limited edition postcards (I am only printing 250 packs to save money and paper – recycled, of course).

The final outcome of the pictures is very dark and daunting… just the way we had hoped they would turn out.

You are cordially invited…

The invite is finally ready.  My very talented friend, Claudia, designed it for me using one of the shots we took last week.

One week left before the big show!

Style 007

I started receiving samples from my factory.  I’m so excited about this piece, it turned out better than I expected!  What you don’t see in the picture is the additional panel (squares 6 and 7) that transforms this piece into a longer jacket or a hooded jacket.

Photo shoot

This is just a polaroid of one of the shots we took this week.  I’ve been working with the same photographer, the very talented Graeme Mitchell for almost 4 years and he’s been bugging me (nearly harassing, if we’re going to be perfectly honest) to shoot an all black & white lookbook.  While it wasn’t possible before, due to commercial constraints, I decided that I’m going to do this collection exactly how I want to do it, no holds barred.  The result of that is a look book shot entirely without models and very little focus on the clothing.  But I love it!

The plan is to turn this into a limited edition postcard book that can be used as a promotional tool (and sent out as pretty postcards).  The images turned out a little dark and foreboding, which might be a reflection of our combined personality, who knows!  All I know is I love them all and I hope everyone who gets a copy loves them too.